Open on Play

Ice fishing glossary for this cutout

Terms I use across briefs. Definitions stay short.

Ads (Contains ads)
Play label that the listing shows advertising inside the app.
Checked date
The day I opened the Play card and copied figures onto this cutout.
Content rating
Store age label — on these four cards, Everyone.
Cutout
Desk metaphor for Reheyi: a trimmed shortlist, not a full catalogue.
Downloads
Google Play install bucket (for example 10M+). App Store has no public equivalent here.
Ice fishing (desk lens)
The editorial filter for pace and patience — not a claim that every title models ice holes.
In-app purchases / IAP
Optional spend inside the app, sometimes including random items when the card says so.
Listing / Play card
The public Google Play page for an app package.
Match-3 aquarium
Puzzle loop that decorates a tank — Fishdom — distinct from rod simulation.
Passport
My shorthand for the fact block: rating, downloads, ads, purchases, update.
Random items
Play wording for purchases that may include chance-based rewards.
Review brief
A step-by-step article under /2026/ for one ranked app.
Simulation / Fishing
Play genre pair used by the rod-focused titles on this cutout.
Users Interact
Play descriptor that the app includes social or interactive features as labelled on the card.